New iTunes (version 7) and updates of iTunes Music Store, better iPods, smaller iPod Shuffle and more. Most interesting were the news about movies…

Showtime

Gizmodo is blogging live from the event and is telling us what is going on. Here are some interesting news:

iTunes and iTunes Music Store is updated with easier iPod management, a new feature to browse music by album covers and also better resolution 680×480 (which is near DVD quality played on a TV set) and some other interesting features.

Four Disney companies (Pixar, Disney, Touchstone and Miramax) will start selling movies via the iTunes Music Store today. 70 movies will be available directly for download. The price for a regular movie will be under 10 US dollars and a couple of dollars more if you want your movie sooner. It will take about 30 minutes to download a regular movie if you have broadband (5 Mb/s).

Also Apple is presenting a new product called iTV and it is a box connected to you TV to be able to easier play you media files on you TV. It is wireless and is supposed to be a faster alternative to Front Row.

iTV

In conclusion: enhancements of all the iPods and the biggest announement was as expected about starting to sell movies via iTunes Music Store.

Take a look for yourself here:

Apple Showtime in Quicktime
- Tomas