Communication
Archived News from this Category
A war in the Swedish blogosphere
27 Jun 2007 | Tagged as: Blogs, Brands & branding, Media, Communication
There is a very lively debate going on right now in the Swedish blogosphere about a new blog service from the free newspaper Metro. This service promises to pay bloggers per page view. But when Makan Amini launched a blog using this service to raise one million Swedish crowns for charity, Metro decided to shut down this blog.
In a video on YouTube you can hear a representative from Metro claiming that they were not ready for this kind of massive traffic and that they were not quite there yet with ad sales. But is that really justification enough to shut down this blog? And is it even a smart move from Metro?
I don´t think so. This is just the kind of moves from old media companies that totally alienates serious bloggers and is extremely hard, if not impossible, to repair.
- Tomas
Technorati Tags: metrobloggen
Things marketers should avoid
18 May 2007 | Tagged as: Brands & branding, Advertising, PR, Media, Communication
New Media News - May 15
15 May 2007 | Tagged as: Google, Retail, Internet, Media, Communication
How to pitch to bloggers
13 Apr 2007 | Tagged as: Brands & branding, Internet, PR, Media, Communication
Twitter blocked in the United Arab Emirates
06 Apr 2007 | Tagged as: Internet, Communication
In Verizon’s world unlimited access doesn’t mean unlimited access
06 Apr 2007 | Tagged as: Brands & branding, Internet, Communication
Is Google Apps really the true Microsoft Office killer?
15 Mar 2007 | Tagged as: Brands & branding, Internet, Communication
News picks this morning
15 Feb 2007 | Tagged as: Collaboration, Online video, Brands & branding, Media, Apple, Gadgets, Communication