Fashion
Archived News from this Category
Levi’s goes green
22 Jan 2007 | Tagged as: Fashion
According to Brandchannel.com the worldwide denim brand Levi’s is launching a green line of jeans. And with green we don’t mean the color as you might have already guessed.
Quote fron Brandchannel.com:
“As of this year, Levi’s Eco organic treatment will be applied to its Red Tab lines—including classic 501s—and its high-end Capital E denim line, as well as potentially other lines in the future. In addition to the use of organic cotton, buttons and zippers are formed from recycled metal and natural dyes color the jeans. External packaging is made from recycled paper using soy-based inks.”
It will be interesting to see what the global demand for green jeans will be. Hopefully it will be big enough for more brands to jump on the bandwagon in the near future.
- Tomas
Eminem + Nike = Charity Sneaker
21 Sep 2006 | Tagged as: Collaboration, Fashion, Design